"Geef weg zonder erop te rekenen iets terug te krijgen".

[Pieter Jansegers]

Goed zot, die Jezus ? Zo hoor ik velen denken, maar ondertussen krijgt hij wel fundamenteel gelijk:

From the consumer's perspective, though, there is a huge difference between cheap and free. Give a product away and it can go viral. Charge a single cent for it and you're in an entirely different business, one of clawing and scratching for every customer. The psychology of "free" is powerful indeed, as any marketer will tell you.

This difference between cheap and free is what venture capitalist Josh Kopelman calls the "penny gap." People think demand is elastic and that volume falls in a straight line as price rises, but the truth is that zero is one market and any other price is another. In many cases, that's the difference between a great market and none at all.

[...]

A typical online site follows the 1 Percent Rule — 1 percent of users support all the rest. In the freemium model, that means for every user who pays for the premium version of the site, 99 others get the basic free version. The reason this works is that the cost of serving the 99 percent is close enough to zero to call it nothing.

— Chris Anderson ([e-mail]) is the editor in chief of Wired, in the article “Free! Why $0.00 Is the Future of Business” - http://www.wired.com/techbiz/it/magazine/16-03/ff_free?currentPage=all


"Voor niks hebt ge gekregen, voor niets moet ge geven." - ook de artiesten hebben dit ondertussen ontdekt en worden via Youtube wereld gekend en kunnen gratis de wereld rondreizen op kosten van de horeca die hun klanten willen binden met optredens van telkens andere zeer goede artiesten.